Tuesday 20 May 2014

OUGD505 End of Module Evaluation

BA (Hons.) GRAPHIC DESIGN
LEVEL
05
 Module Code 
OUGD505               


 Module Title
Design Production


END OF MODULE SELF-EVALUATION

NAME
Sophie Abell



1.  What skills have you developed through this module and how effectively do you think you have applied them?
The skills I have gained from this module are probably my craft skills, although I am not 100% happy with the final outcome, I feel the method and the practise has been beneficial, creating mock ups and planning how I am going to make the end product. I feel I have practised effectively creating different mock ups and styles within to practice the end product. I also feel as if my research has improved mainly because the subject I chose was so broad with different possible outcomes was able to make the end product more specific.





2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I feel as if I took time to produce a varied range of packaging outcomes and creating mock ups allowed me to come up with a good concept. However I am disappointed with the final outcome primarily because the mock up went so well and when I replicated that for the final pieces the exact same way it didn’t work as well, which then meant I had to add additional methods of double sided sticky tape to keep it together. I didn’t allow enough time at then end to correct it or figure out why it wasn’t working when the mock up went so well. In previous projects. I have never printed stickers and that is something I wanted to do for my labels, which I think worked quite well.






3. What strengths can you identify in your work and how have/will you capitalise on these?
Concept. The concept I feel is the strongest part of this project, which has come from a strong range of research.  I will capitalise on this for future projects as I feel it allows the final outcome to initially be stronger because it has a clear purpose.
My time keeping has been a whole lot better then before, I think because I had researched and had such a solid idea it allowed me to feel quite relaxed and confident with the final outcome.













4. What weaknesses can you identify in your work and how will you address these in the future?

The final outcome. This has been the biggest headache for me primarily because the mock ups went so well in the development stages. I also think that the stock I have used was too thick, and when the card was folded it would rip, so although the mock up worked well I should have taken more time in thinking about the different strengths of stock I could have used to avoid it from tearing. I also feel as if I should have perhaps used a better colour, only because as the design needed to be handled so much when creating it then made the boxes look messy and untidy.




5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
-Blog- Keep it up to date and make sure I am adding to it every time I am inspired by something.
-Stock-Create mock ups of different stock, including colours and thickness
-I feel as if I should have made more outcomes of different sizes and packaging that displays the packaging as a set. A Point of sale for example.
- Created more boxes for different illnesses
- Change the style in which the packaging because I feel although it was a good idea it didn’t work as effectively as I had hoped to keep it clinical.




6.How would you grade yourself on the following areas:
(please indicate using an ‘x’) 

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

1
2
3
4
5
Attendance



x

Punctuality



x

Motivation




x
Commitment




x
Quantity of work produced



x

Quality of work produced


x


Contribution to the group


x


The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.



OUGD505 Studio Brief 3

The little shop of horrors
To start my research of I watched the film, Was very difficult to find a good or relatively good quality film that I could hear what was being said so sadly wasn't very enjoyable as the film was so old and the quality of it wasn't great.



After watching the film I felt that I needed to do more research into what the film was about:
The Little Shop of Horrors is a 1960 American comedy horror film directed by Roger Corman. Written by Charles B. Griffith, the film is a farce about an inadequate florist's assistant who cultivates a plant that feeds on human flesh and blood. The film's concept is thought to be based on a 1932 story called "Green Thoughts", by John Collier, about a man-eating plant.[2] The film stars Jonathan Haze, Jackie Joseph, Mel Welles and Dick Miller, all of whom had worked for Corman on previous films. Produced under the title The Passionate People Eater,[3][4] the film employs an original style of humor, combining black comedy with farce[5] and incorporating Jewish humor and elements of spoof.[6] The Little Shop of Horrorswas shot on a budget of $30,000 in two days utilizing sets that had been left standing from A Bucket of Blood.[7][8][9][10]
The film slowly gained a cult following through word of mouth when it was distributed as the B movie in a double featurewith Mario Bava's Black Sunday[7][11] and eventually with The Last Woman on Earth.[7] The film's popularity increased with local television broadcasts,[12] in addition to the presence of a young Jack Nicholson, whose small role in the film has been prominently promoted on home video releases of the film.[13] The movie was the basis for an Off Broadway musical, Little Shop of Horrors, which was made into a 1986 feature film and enjoyed a Broadway revival, all of which have attracted attention to the 1960 film.
On Los Angeles' skid row, penny-pinching Gravis Mushnick (Mel Welles) owns a florist shop which is staffed by him and his two employees, the sweet but simple Audrey Fulquard (Jackie Joseph) and clumsy Seymour Krelboyne (Jonathan Haze).[14] Although the rundown shop gets little business, there are some repeat customers; for instance, Mrs. Siddie Shiva (Leola Wendorff) shops almost daily for flower arrangements for her many relatives' funerals. Another regular customer is Burson Fouch (Dick Miller), who eats the plants he buys for lunch. When Seymour fouls up the arrangement of Dr. Farb (John Shaner), a sadistic dentist, Mushnick fires him. Hoping Mushnick will change his mind, Seymour tells him about a special plant that he crossbred from abutterwort and a Venus flytrap. Bashfully, Seymour admits that he named the plant "Audrey Jr.", a revelation that delights the real Audrey.
From the apartment he shares with his hypochondriac mother, Winifred (Myrtle Vail), Seymour fetches his odd-looking, potted plant, but Mushnick is unimpressed by its sickly, drooping look. However, when Fouch suggests that Audrey Jr.'s uniqueness might attract people from all over the world to see it, Mushnick gives Seymour one week to revive it. Seymour has already discovered that the usual kinds of plant food do not nourish his strange hybrid and that every night at sunset the plant's leaves open up. When Seymour accidentally pricks his finger on another thorny plant, Audrey Jr. opens wider, eventually causing Seymour to discover that the plant craves blood. After that, each night Seymour nurses his creation with blood from his fingers. Although he feels increasingly listless, Audrey Jr. begins to grow and the shop's revenues increase due to the curious customers who are lured in to see the plant.
The plant (voiced by writer Charles B. Griffith) develops the ability to speak and demands that Seymour feed him. Now anemic and not knowing what to feed the plant, Seymour takes a walk along a railroad track. When he carelessly throws a rock to vent his frustration, he inadvertently knocks out a man who falls on the track and is run over by a train. Miserably guilt-ridden but resourceful, Seymour collects the body parts and feeds them to Audrey Jr. Meanwhile at a restaurant, Mushnick discovers he has no money with him, and when he returns to the shop to get some cash, he secretly observes Seymour feeding the plant. Although Mushnick intends to tell the police, he procrastinates by the next day when he sees the line of people waiting to spend money at his shop.
When Seymour later arrives that morning suffering a toothache, Mushnick sends Seymour to Dr. Farb, who tries to remove several of his teeth without anesthetic to get even with Seymour for ruining Farb's flowers. Grabbing a sharp tool, Seymour fights back and accidentally stabs and kills Farb. Seymour is horrified that he has now murdered twice and after posing as a dentist to avoid the suspicion of Farb's masochistic patient Wilbur Force (Jack Nicholson), Seymour feeds Farb's body to Audrey Jr. The unexplained disappearance of the two men attract the attention of the police and Mushnick finds himself questioned by Det. Joe Fink (Wally Campo) and his assistant Sgt. Frank Stoolie (Jack Warford) (take-offs of Dragnet characters Joe Friday and Frank Smith,[9]). Although Mushnick acts suspiciously nervous, Fink and Stoolie conclude that he knows nothing. Audrey Jr., which has grown several feet tall, is beginning to bud, as is the relationship between Seymour and Audrey (whom Seymour invites on a date).
When a representative of the Society of Silent Flower Observers of Southern California comes to the shop to check out the plant, she announces that Seymour will soon receive a trophy from them and that she will return when the plant's buds open. While Seymour is on a date with Audrey, Mushnick stays at the shop to see that Audrey Jr. eats no one else. After trading barbs with the plant when Audrey awakens and requests to be fed, Mushnick find himself at the mercy of a robber (Charles B. Griffith) who believes that the huge crowd he had observed attending the shop indicated the presence of a large amount of money. To save his own life, Mushnick tricks the robber into thinking that the money is at the bottom of the plant who then eats him. Not only does the monstrous plant's growth increase with this latest meal, but its intelligence and abilities do as well. It intimidates Mr. Mushnick, who is now more terrified than ever, but not so much that he will pass up on the money the plant is bringing in as an attraction. After he is forced to damage his relationship with Audrey to keep her from discovering the plant's nature, an angry Seymour confronts the plant asserting he will no longer do its bidding just because it orders him. The plant then employs hypnosis on the feckless lad and commands him to bring it more food. He wanders the night streets aimlessly until pursued by a rather aggressively persistent high-end call girl Leonora Clyde (Meri Welles) intent on making a score. Believing him harmless, she flirts with him to no avail until he inadvertently knocks her out with a rock and carries her back to feed Audrey Jr.
Still lacking clues about the mysterious disappearances of the two men, Fink and Stoolie attend a special sunset celebration at the shop during which Seymour is to be presented with the trophy and Audrey Jr.'s buds are expected to open. As the attendees look on, four buds open and inside each flower is the face of one of the plant's victims. As the crowd breaks out in shock and fright, Fink and Stoolie realize Seymour is their culprit who flees from the shop with the police and Mushnick in hot pursuit. Managing to lose them in a junk yard filled with sinks and toilets, Seymour eventually makes his way back to Mushnick's shop where Audrey Jr. is screaming to be fed. Blaming the plant for ruining his life, Seymour grabs a knife and climbs into Audrey Jr.'s mouth in an ill thought out attempt to kill it.
Some time later; Audrey, Winifred, Mushnick, Fink, and Stoolie return to the shop where Audrey Jr. has begun to wither and die. As Winifred laments over how her son used to be such a good boy, the final bud opens to reveal the face of Seymour who pitifully moans "I didn't mean it!" before drooping over.
The Little Shop of Horrors
LittleShop.jpg


Friday 9 May 2014

OUGD505 Final Product



These are the stickers I designed for my Packaging to seal the lid.
Each colour represents the crystal that is within the box. Each crystal also has its own healing properties.


Mock up Scanned
This was the layout I produced as a mock up. I then went on to scan onto the computer to then make it digital to create my packaging.






Final Packaging























































Promotional Poster


Info booklet 
Layout